My suggestion, if you have the time, is to leave a few comments on their blog first over a short period of time so that you can start to build that relationship with them; that will do more to get your email opened than an individual subject line. They have to be good comments though,…
Using an “avoiding pain” style of title can be an effective strategy for selling more copies of the book, but remember that your UBC won’t necessarily be something that you care about selling…that’s a bonus. Your book is going to be one of the ways that you brand yourself, so you need to decide what…
The physical book you use as a calling card does not have to be about publishing or the types of services you can offer; it just needs to be something relevant to the person that you are talking to. Having a book that describes what you offer is a good way to introduce yourself as…
In my experience, yes, this course provides it, because the people whose books that I write for them provide quality information. I will usually sit down with my clients and determine what they want to share about their expertise, come up with the questions they need to be able to answer for somebody to impart…
I do not recommend charging by the hour. I usually offer a package cost for various services because I usually sell that as part of what I’m offering. For example, how much somebody pays me to put their book together from interview through finished product determines the type of editing that they get. If you underprice your…
The answer to this question has two parts, because it was something I needed to think about a bit before I could answer. I’m including both answers I provided to this question because I think both are valid. My initial response: Personally, when I’ve underquoted, I’ve just treated it as a learning experience and make…
The full question about why to write an Ultimate Business Card book that was asked was: I’m trying to convince a potential client why he should write a book. He doesn’t like to write or something, but he’s been blogging a tiny amount lately and just told me “Gwen you have always told me to…
I don’t have any experience there; the way that I would go about it would be to find an agent in your niche that has contacts that would be interested in printing your book, including in overseas markets. If you are making a lot of digital sales, you could try approaching publishing companies yourself as…
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